Expanding Health Care Access and Coverage Icons
Remember the Iconathon event I talked about a while back? The final icon set, developed from the symbols created during the workshop, can be seen in the image above.
Many of the icons from this set were used in the new Health Care Policy and Financing website. I was part of the design team that re-designed the site to be more consumer-friendly, with a focus on the Coloradans who are trying to obtain and use health care coverage. Late last month, the website was presented with a Silver Leaf Award from Colorado Healthcare Communicators in the category of Website – Budget under $15,000. I am super excited about the award and honored to have been a part of the re-design process! Take a look at a snapshot of the new website’s homepage below:
Expanding Health Care Access and Coverage Icons used in the re-design of the colorado.gov/hcpf website
You can downloaded the icons for free from The Noun Project’s website at this link (note: the site doesn’t work well in Internet Explorer; use Chrome, Safari, or Firefox instead): http://thenounproject.com/HCPF/#.
How would YOU use these icons? How else can the health care industry develop better tools to communicate with the public? Share your ideas and thoughts below!
The views expressed in this post are mine and do not necessarily reflect the views of the Department of Health Care Policy and Financing. I neither claim nor imply that I am speaking on the Department’s behalf.
Recently, I submitted a logo design for a contest at work held by a new employee-run organization called Healthy HCPF. Healthy HCPF was started with the intentions of motivating the Department of Health Care Policy and Financing’s employees to live healthier by promoting healthy activities and practices at work. It’s a good idea; people spend the majority of their time at work surrounded by coworkers and I’ve read that weight gain and weight loss is heavily influenced by the people in your environment (http://www.time.com/time/magazine/article/0,9171,1649321,00.html).
Healthy HCPF’s committee didn’t specify what they were looking for in the logo. I did a couple rounds of ideations, some on paper but most on Illustrator. I decided to go with a heart image as my “healthy” image because it’s simple and easy to read.
The Department’s current logo looks like this:
I chose to mimic the “C” that already exists in the Department’s logo and in the Colorado State Flag. I also chose to stick with the colors that are in the Department logo: red, green, yellow, dark blue and light blue. Here are some refined concept ideations:
Red and green obviously look too similar to Christmas colors. Dark blue and red reminded me of an adolescent boy’s room; yellow and either of the blues looked okay but yellow can be hard to read so I shy away from using large amounts of yellow in a logo; green and either of the blues looked too masculine for my taste. My favorite color combo ended up being the light blue and red. I know red can be seen as “blood” or “danger” but it can also refer to “life” and “health” depending on the shade of red and it’s context. Since the “C” I was mimicking is already red, I chose to make the rest of the letters in “HCPF” red as well. Light blue for the word “healthy” added a more feminine touch. I had a tough time deciding whether or not to make the word “healthy” and the letters “HCPF” lower cased or upper cased. Here is the final logo:
I am interested in hearing any feedback you may have on this logo.